Welcome! Let’s Build Your Funnel—Fast!

In this course, I’ll show you how to set up a fully automated sales system for your online courses and digital products—all within WordPress. Our goal? To get your funnel live as quickly and efficiently as possible.

We’ll focus on creating a simple yet powerful tripwire funnel—a proven strategy to turn someone who downloads your free lead magnet into a paying customer with an irresistible, low-cost offer.

Why start with a tripwire funnel?

  • It builds a list of buyers more likely to purchase again (because they’ve already had a great experience with you).
  • It helps you test offers to see what resonates with your audience.
  • Best of all, the revenue from your tripwire can cover your ad and marketing costs, so you can keep growing your audience without breaking the bank.

The key to making all of this happen in record time is Studiocart—our all-in-one e-commerce toolkit that simplifies every step, from building funnels and automations to processing payments, so that you can launch your offers and sell more without wasting hours on complicated tech.

Here’s what we’ll cover in the upcoming lessons:

  • Creating a landing page for a lead magnet
  • Creating a sales page and checkout page for a low-ticket tripwire offer
  • Displaying post-purchase one-time offers for additional products
  • Configuring Studiocart and setting up integrations that connect your products to other tools or platforms like your mailing list or online course 
  • Testing everything out and preparing to go live

And on the tech side, you’ll need

Your action steps:

  1. Watch the Video: Get a breakdown of my tripwire funnel and how it evolved over time.
  2. Download the workbook: Use this to help you figure out your products and pricing for each offer in your funnel 
Exercise Files
How to Build a Sales Funnel Workbook (pdf)
2.92 MB
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