Ralitsa Minkova is the email strategist you go to when you want to create delightful brand experiences, spark meaningful conversations, and turn strangers into superfans.

As an email strategist and conversion copywriter, she helps purpose-driven business owners and ecommerce brands go from semi-visible to unforgettable by combining the Big Three: great user experience (UX), exceptional customer experience (CX) and ethical, empathy-driven conversion copywriting.

When she’s not setting up her clients for email success and writing email copy that leads to more (sans-sleaze) sales, she’s either learning something new or helping copywriters achieve that elusive yet magical copy-design synergy so they can deliver phenomenal client experiences.