You’ve built your funnel. You have a landing page, thank you page, and checkout. Traffic is coming in but conversions are lower than you hoped. What gives? Your funnel needs some split testing! A/B testing different elements will show you exactly what’s turning visitors away so you can fix it. We’ll walk through setting up A/B tests and reviewing the data in Divi. You’ll learn how to identify and improve weak points for skyrocketing conversions. With a step-by-step guide, you’ll be split testing like a pro in no time. Ready to double your conversions overnight? Let’s do this!
Why A/B Test Your Funnel?
A/B testing your funnel offers a ton of benefits that can significantly impact your business’s bottom line. Here are some reasons to start A/B testing:
- Increase Conversions: By testing different variations of your funnel pages, you can identify the elements that resonate best with your audience, leading to higher conversion rates and more effective funnels.
- Improve User Experience: A/B testing allows you to experiment with different design elements, copy, and functionality to enhance the user experience, making it easier and more enjoyable for visitors to navigate and engage with your website.
- Data-Driven Decision Making: Rather than relying on assumptions or gut feelings, A/B testing provides actionable data and insights, enabling you to make informed decisions based on real user behavior and preferences.
- Continuous Optimization: A/B testing is an ongoing process that allows you to continuously refine and optimize your funnel, ensuring that it remains relevant, engaging, and effective in driving conversions.
Optimizing Sales Funnels with Studiocart’s Divi Integration and Divi Leads
If you’re using Divi to build your website and landing pages, then you have access to their built-in A/B testing tool called Divi Leads.
With Divi Leads, you can create multiple variations of individual pages or elements within your website. And with Studiocart, you can easily construct and test complete sales funnels, encompassing multiple pages and steps. By leveraging both platforms together, you can can optimize every stage of the sales process, from initial lead capture to final conversion.
How to Conduct A/B Tests with Studiocart and Divi: A Step-by-Step Guide
To conduct A/B tests with Studiocart and Divi Leads, try creating two or more variations of your product in Studiocart, then create corresponding variations of the Studiocart Checkout Form module within the Divi interface. You can also create variations of any other elements of your landing and checkout pages that you would like to test. Here is the step by step process:
1. Prepare Your Setup
- Ensure you have Studiocart and Divi installed and activated
- Ensure you have a Studiocart product and it’s applied to a Divi page.
- Depending on your needs, we want to conduct an A/B split test between two products to determine which one performs better. Let’s call these products Product X and Product Y.
- Setup a custom thank you page for each product
2. Edit the Page with Divi
- Open your Divi page editor.
3. Get the Shortcode Tracker
- Click Page Options
- Enable Shortcode Tracking
- Copy and save it somewhere for now, we will get back to this shortcode later.
4. Select your split testing subject
- Once you enable split testing, you will need to select the split testing subject. Simply click “Proceed.”
- Next, select the Studiocart order form.
- A popup will appear, asking you to select the goal.
- Select the Studiocart order form again, ensuring that both the subject and the goal are the same.
- Once you do that, you will see this little box on your Studiocart order form, it means you have successfully setup split test. You could navigate it by click left arrow or right arrow
- In this example, I have modified the second Studiocart order form to represent Product Y, with a different pricing structure. Product X offers a $100 and $50 payment plan, while Product Y offers a $97 and $47 plan.
- Once you’ve made these changes, save your settings
5. Add shortcode conversion tracker
- Remember the shortcode tracker you copied earlier? Now it’s time to paste this into the thank you page of each product (Product X and Product Y). This will track whether customers reach the thank you page.
6. Test Your Changes
- Open your product page in incognito mode.
- The first time you open it, you’ll see Product X
- Close and reopen it in incognito mode, and now you will see Product Y
- If this happens, the A/B test is running correctly.
- You can try to checkout on one of the product to see if the data is going through.
7. Check Split Test Data
- Click the split test data icon to view the results.
- Navigate to Shortcode Conversion tab and you’ll be presented with a graph showing the performance of each section
8. End the Split Test & Pick a Winner
- Once you’re satisfied with the results, click “End Split Test & Pick Winner.”
- Choose the product that performed better to keep on your page.
And that’s it! You’ve successfully conducted an A/B test with Studiocart and Divi.
It’s crucial to run A/B tests with statistically significant sample sizes and for a sufficient duration to ensure reliable results. Additionally, it’s a good practice to test one element at a time and make data-driven decisions based on the test results to continuously optimize your lead generation and sales funnel.
Optimizing Your Funnel: Effective A/B Testing Strategies with Divi Leads and Studiocart
A/B testing is a powerful technique used in website optimization and marketing to compare two or more variations of a webpage, email campaign, or any other digital asset to determine which version performs better.
Here are some ways you can use A/B testing with Divi Leads and Studiocart:
- Checkout Form Design: Test different variations of your checkout form design, such as the layout, colors, call-to-action text, and form fields, to see which version encourages more visitors to subscribe to your mailing list.
- Offer Testing: Experiment with various offers at different stages of your funnel to determine which convert best. For example, try different tripwire offers immediately after someone signs up for a free lead magnet. You can also test different upsell or downsell offers further down the funnel. Additionally, experiment with different pricing strategies or bump offer combinations by testing various product checkout forms.
- Copy and Messaging: A/B test the headlines, body copy, and messaging on your forms and landing pages to identify the most persuasive language for your audience.
Enhance Your Business Growth with Continuous Testing and Improvement
In today’s competitive business world, continuous testing and optimization are key to staying ahead. With Divi’s powerful A/B testing features and Studiocart’s checkout, you can elevate your online business to new scales. Adopt a data-driven approach, constantly refine your conversion funnel, and deliver an outstanding user experience from beginning to end.
Start using Studiocart Pro today and take Divi’s A/B split testing feature to the new level!
